Value-adding Video Content
It’s almost 2020 and it’s hard to believe there are still brands out there that aren’t capitalising on regular video content! When we’re talking about your business page, it’s not enough to have a pretty highlight video or showreel – you need value-adding content. It’s content that improves customer service, increases customer trust, tells a story, provides context to a product or service, and is informative. But how? Don’t worry, I’ve found the best ways to add video content to your website and it’s not as hard as you think.
Let’s face it, frequently asked questions are a bore. But transformed into a quick video, you’ve added personality and information – two birds, one stone. You can also share the link to the detailed answers to save time in front of the camera. Make sure you transcribe your videos or use captions for SEO.
When was the last time you read through your phone’s instruction manual? Never. Because people love short cuts. So give them shortcuts. Creating how-to videos is a great way to provide value-adding content. You can gear the content towards your business, showcasing the benefits of your products or services. This is a selling strategy that’s not in-your-face.
Try a video message from the CEO, or create a meet the team video. These work particularly well for brands in the service sector. It highlights the company culture and makes the company less intimidating and more relatable. People fall in love with brands they can relate to.
Who doesn’t love a behind the scenes video? You can try this in the making of your upcoming campaign or photo shoot and use it as a teaser. But don’t give away too much – you want to create intrigue. It’s the perfect ‘imperfect’ and relatable piece of video content – and it gives great insight into a company.
Feeling ballsy? Live streaming encourages your audience to engage and retains viewers longer than pre-recorded video. The research says so! So why not pull out the camera and put on your best video face – it’s go-time!
Businesses need client testimonials. They build social proof, trust, and set up clients’ expectations. A video testimonial is so much stronger than a text testimonial – it’s way more authentic and can’t be forged. If you don’t have testimonials on your website, start building them now.
Everybody loves a fun fact! Fun facts about your business can engage your audience and keep them captivated. You can try Buzzfeed style facts with captions, animations, and photos. But try to keep it light-hearted. Everyone needs a little fun in their day.
The trend is steering away from high budget promos. Consumers want real life. So the good news is, you don’t need to have a Nike production to score the views. Just keep it real and true to the brand.
Felisha Mendoza Mina is a multidisciplinary creative, teaming up with brands across Australia, North America and Europe. With 6+ years of experience across Graphic Design, Creative Direction, Videography, Photography and Marketing, she takes a highly integrated approach to media and communications that uses a breadth of technical and analytical skills to help industry leaders look better, work smarter, and create with efficiency.