Whether you’re shooting content for a website, updating a LinkedIn photo or getting the goods up to scratch for your personal brand, having a photoshoot booked can really turn up your celeb status! But it doesn’t matter how good your photographer is – if you haven’t done your research or the mental prep, all that […]

You’ve posted a great photo but it flopped, right? I get it. But Instagram isn’t all about pretty pictures. It’s the captions that drive users to take action. Think of the first line as the hook. It has to grab your audience. It needs to have personality, be compelling, and it needs to show off […]

Graphic design would be a lot easier if we were all telepathic and could read each others’ minds. But we can’t. Here’s the reality – if you don’t brief your designer properly, there’s going to be a lot of misunderstanding, confusion and time wasted on making dreaded changes on your project. And no one likes responding to […]

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