Culture is an aspect of human existence that influences the way people behave and make choices. It is often disregarded as unimportant by marketers due to the misconception that the world is gearing towards cultural agnosticism. Yet, they don’t realise that without the consideration of culture, marketing efforts are essentially useless. It’s time to go […]

Instagram have really put their foot down on third party apps and sites over the last 12 months. But just because you can’t get away with buying fake followers and likes anymore *sigh*, it doesn’t mean your page can’t look the part and still get some love. Here’s a quick list of Insta-approved apps and […]

You’ve posted a great photo but it flopped, right? I get it. But Instagram isn’t all about pretty pictures. It’s the captions that drive users to take action. Think of the first line as the hook. It has to grab your audience. It needs to have personality, be compelling, and it needs to show off […]

An entire website rebuild? Nobody’s got time for that! Instead of throwing away your entire website let’s get real on how to improve your websites Google ranking with some quick SEO wins. Get rid of the “digital marketing expert” and put on your tech savvy hats – it’s DIY time. Are you with me?   […]

The idea to host a fashion blogging seminar and networking event stemmed from my own curiosity on the rise of Instagram influencers.  Despite completing advertising and marketing degrees, the world of fashion bloggers left me stumped.  The hashtag revolution dominated the space of online marketing and companies were quick to change their strategies for promoting fashion […]

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