We all of this idea of how brands and influencers have bought, or at least considered buying Instagram followers. From the SME next door to the BRW rich list, the rumours are true. Companies are using AI bots and third-party platforms to increase that magic number. It’s not uncommon for account holders to spend anywhere […]

It’s almost 2020 and it’s hard to believe there are still brands out there that aren’t capitalising on regular video content! When we’re talking about your business page, it’s not enough to have a pretty highlight video or showreel – you need value-adding content. It’s content that improves customer service, increases customer trust, tells a […]

You’ve posted a great photo but it flopped, right? I get it. But Instagram isn’t all about pretty pictures. It’s the captions that drive users to take action. Think of the first line as the hook. It has to grab your audience. It needs to have personality, be compelling, and it needs to show off […]

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