Culture is an aspect of human existence that influences the way people behave and make choices. It is often disregarded as unimportant by marketers due to the misconception that the world is gearing towards cultural agnosticism. Yet, they don’t realise that without the consideration of culture, marketing efforts are essentially useless. It’s time to go […]

No joke, video has exploded over the past few years. 45% of people watch more than an hour of Facebook video content every week alone. It’s a key part of every business’ web strategy. So how do you leverage video on social media so that it pleases your content-hungry audience? Make it about your audience, […]

We all of this idea of how brands and influencers have bought, or at least considered buying Instagram followers. From the SME next door to the BRW rich list, the rumours are true. Companies are using AI bots and third-party platforms to increase that magic number. It’s not uncommon for account holders to spend anywhere […]

Let’s talk LinkedIn. The top-rated social media network lead generation platform that’s 277% more effective for B2B than Facebook or Twitter. If you’re pitching a product or service that needs to go straight to the decision makers of company, there’s no faster way to cut through the noise. You won’t even need the Sales Navigator or […]

It’s almost 2020 and it’s hard to believe there are still brands out there that aren’t capitalising on regular video content! When we’re talking about your business page, it’s not enough to have a pretty highlight video or showreel – you need value-adding content. It’s content that improves customer service, increases customer trust, tells a […]

Whether you’re shooting content for a website, updating a LinkedIn photo or getting the goods up to scratch for your personal brand, having a photoshoot booked can really turn up your celeb status! But it doesn’t matter how good your photographer is – if you haven’t done your research or the mental prep, all that […]

Instagram have really put their foot down on third party apps and sites over the last 12 months. But just because you can’t get away with buying fake followers and likes anymore *sigh*, it doesn’t mean your page can’t look the part and still get some love. Here’s a quick list of Insta-approved apps and […]

Keen to put together a branded video, testimonial or showreel? Great news for Mac users! iMovie has solved all your editing problems with this free video editing app that’ll make you look like a pro. What about Windows? I know, I know. Windows users are always forgotten. But you have access to similar programs such […]

You’ve posted a great photo but it flopped, right? I get it. But Instagram isn’t all about pretty pictures. It’s the captions that drive users to take action. Think of the first line as the hook. It has to grab your audience. It needs to have personality, be compelling, and it needs to show off […]

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