Key Logo File Types Explained

A lot goes on behind the scenes when designing a logo, but if you’re not savvy with file types, you could get a little unstuck when it comes to your brand logo. It’s not uncommon to be left out in the dark after you receive your logo files. Why? Well, there’s no such thing as a universal file format when it comes to logos. Sink your teeth into my breakdown on file types so you know when and where to use them – you’ll be a pro in no time.


The JPEG is ‘Mr Popular’ when it comes to file types for digital. In fact, you’ve probably used them multiple times without even knowing – think profile pictures – heck any picture! While the JPEG looks sharp when compressing it for digital use, it should not be printed as it will lose quality and become pixelated.


PNG files are used strictly for the web. Why? They’re the smallest in file size, so they’re ideal for your website.  The difference between PNG and JPEG is that the PNG supports transparency. This is important as it’s the version you’ll most frequently use in digital campaigns, promotions, and designs.


It’s the original, editable, vector file used to create your logo. It’s scalable and printable in ANY size without losing quality. So make sure you use this file type when professionally printing your logo onto posters – you want the best results. The downside is that this file type is only supported by Adobe Illustrator, so if you don’t have this program you won’t be able to view it.


EPS is AI’s user-friendly sister. That’s right! Just like AI, it’s a vector file but it can be viewed in other programs like Word, PowerPoint, and Photoshop. This makes it a more convenient file type and slightly more versatile than AI.


You’ve heard of the PDF file type, right? It’s the most common of the vector files and unlike other file types, the PDF can be viewed on any computer using multiple programs. This makes it the most convenient of file types. Use this file for large, printed materials.


Now you’re an expert on file types, a great rule of thumb is to provide clients or affiliates with JPEG or PNG when they ask for your logo. And when you’re outsourcing artwork or graphic design, choose AI, EPS, and PDF. If you follow this, you can’t go wrong.


Felisha Mendoza Mina is a multidisciplinary creative, teaming up with brands across Australia, North America and Europe. With 6+ years of experience across Graphic Design, Creative Direction, Videography, Photography and Marketing, she takes a highly integrated approach to media and communications that uses a breadth of technical and analytical skills to help industry leaders look better, work smarter, and create with efficiency. 

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